Google Crawler
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- Quite a lot of help on Plexel and making websites.
Google Crawler. Info on how Google finds pages, displays them, and ranks them.
SEE BOX AT BOTTOM OF PAGE
Here are some quotes from searchenginewatch.com on the google crawler:- "The appearance of terms in bold text, in header text or in a large font size is all taken into account." "Google makes heavy use of link analysis to boost page rankings. Both the number, quality and context of links pointing at a page are taken into account." "Google does occasionally measure clickthrough on its results" "Google says the best way to ensure that pages in your site are indexed is to build links to them. The more links that point at your pages, the more likely the page will be crawled" So for every new site we should link to it from all the other sites, even the games sites. We do not do this at present. I will look into it. "You can expect Google's crawler to revisit your site about every four weeks or sooner" "If your site is brand new, submit your home page plus one or two pages from "inside" your web site. The reason to submit these inside pages is in case Google has a problem accessing your home page." "To make page descriptions (or "snippets," as Google calls them), Google finds the first instance of the search term on a page, then includes the words that appear around this term. Because of this, the description for your page will change depending on the search terms that someone uses." "if a page within Google's web page index is also listed in the Open Directory, then both a snippet AND the Open Directory description will be shown." "Google performs a full-text index of the pages it visits, though it may not index past the first 100K or so of a web page. It gathers all visible text. It does not read either the meta keywords or description tags, in the vast majority of cases." Interesting, Google doesn't look at meta-description. "Page titles come from reading the HTML title tag on a web page, as is the case with all crawler-based search engines." Page title very important for getting the punter to click on the google listing. If they don't like your page title they won't click even if you are No.1 at the top. "Your target keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word, such as "stamps." This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success." "Search engines also like pages where keywords appear "high" on the page. To accommodate them, use your target keywords for your page headline, if possible. Have them also appear in the first paragraphs of your web page." "One of the the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short." "Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages." BUT IT DOESN'T SAY THE BEST FREQUENCY! so I am left to guess at repeating the title every 70 words and a text size of 250-350 words.