Lateral Terms that add nothing new Plexel Help | Steps | Step2 | More on Lateral Terms

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Hi Neil, > In your other post you said... > > "and includes 'continental tires' as you can see. So you can remove > 'continental' from the starting terms list since it is > irrelevant and included with the 'tires' term anyway." > > Wouldn't I have to delete almost everything, like 'goodyear' since it is > shown with 'tires'? A good point but.... 'goodyear' gives popularity results:- goodyear tires 2107 2009 goodyear 1317 1256 goodyear tire 417 398 charles goodyear 384 366 goodyear blimp 115 110 goodyear mtr 104 99 goodyear wrangler 96 92 goodyear arizona 79 75 city of goodyear 74 71 goodyear belts 66 63 goodyear allegra 64 61 goodyear tire company 62 59 goodyear wrangler tires 54 51 goodyear mt/r 53 51 goodyear credit card 52 50 goodyear regatta 2 44 42 goodyear atv tires 43 41 goodyear eagle tires 43 41 goodyear tire prices 43 41 goodyear truck tires 43 41 goodyear wrangler mt/r 43 41 . . .etc There are some terms here that are not covered on the 'tires' list like 'goodyear regatta 2' and maybe we should do a page 'charles goodyear' and indeed the brand name 'goodyear' itself for which we should do a page. We should not do a page 'continental' since it is more used as for airlines and a geographical term rather than a tyre brand name. continental gives:- continental airlines 11863 11313 continental 1632 1556 continental drift 789 752 continental airline 682 650 continental tires 613 585 lincoln continental 545 520 first continental congress 489 466 . . . etc and if you look down the whole list for continental there is very little to do with tyres, just a couple of entries that I could see 'continental tires' and 'continental bicycle tires' both of which will appear on the 'tires' popularity list so we have them covered. So to answer your question you can delete those ones that don't provide any NEW popularity terms over and above those already provided by other starting terms like 'tires'. At the end of the day we are just trying to find the complete set of different popularity terms for the topic so we don't miss anything. Including 'goodyear' as a starting term does provide a few more new popularity terms like 'goodyear regatta 2' and 'goodyear' that don't appear in the tires popularity list. However 'continental' does not appear to provide anything we don't already have. As you say it does indeed mean that most of the Lateral search terms will be discarded. This is correct, there are usually only a few starting terms. I just would like to know what they are before going on with the blueprint so I know you are fully covering the topic. We don't want to miss anything.