Lateral terms tires example Plexel Help | Steps | Step2 | More on Lateral Terms

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You have a lot of specific lateral terms! If you click 'goodyear' you get:- goodyear tires 2107 2009 goodyear 1317 1256 goodyear tire 417 398 charles goodyear 384 366 goodyear blimp 115 . . etc So 'goodyear' includes 'charles goodyear' so you don't need 'charles goodyear' in the specific lateral terms list. Do you see what I mean? Try clicking them and the popularity search comes up, then you can see more of what is going on. All specific lateral terms that include a previous simpler term can be ignored, for example 'bridgestone firestone' can be ignored because it contains 'firestone' which appears in your list too. However 'goodyear.com' does not come up in a popularity search for 'goodyear' so you need to keep it as a specific lateral term. You can figure all this out by clicking each item in the Lateral search results and looking at the Popularity results. After simplifying your list please click on each one (as they appear in the Lateral search) so that the popularity search (with scores) appears in the right hand box. If you don't understand this please ask. You can add suitable results from that to the blueprint. You will have to decide on a threshold score below which you ignore terms. I suggest you use common sense for this - we don't want silly terms. Alternatively you can use the Popularity url and enter specific lateral terms in the box:- http://wordtracker.com/database/frames/popularitysearchframes.php3?frames=on&userkeyword=x1y4z5 I can't really explain it much better than this. If you don't understand something about the concept of specific lateral terms and the popularity search and what we are trying to achieve with all this please ask. With the lateral terms we are just trying to get some ideas of what terms to use for the popularity searches. > Some you may want to delete. (wasn't too sure if you wanted wrong > spellings aswell, or things like wheel and wheels.) If you try the popularity search with 'wheel' and then 'wheels' you will see the results are the same. So you can delete 'wheels' say. Plurals can usually be deleted from the specific lateral terms list if the singular exists, however it might be best to check just in case. It is the popularity search we are really interested in since that is used for the blueprint. The lateral terms are just a way to get clues as to what terms to use for the popularity searches. I am sorry this may appear complex but there is no other way I can think to do it. It is a bit like detective work trying to get ideas for the tires topic. 'continental' is a general term and is not going to help us. To see what I mean click it and you will get this:- continental airlines 11863 11313 continental 1632 1556 continental drift 789 752 continental airline 682 650 continental tires 613 585 lincoln continental 545 520 first continental congress 489 466 continental divide 423 403 continental air 417 which has nothing to do with tires except 'continental tires' and that one is covered by the 'tires' entry of course. Poularity search for 'tires' gives:- tires 15330 14619 canadian tire 3774 3599 discount tires 2878 2744 goodyear tires 2107 . . . cheap tires 626 597 tire sizes 620 591 continental tires 613 585 national tire and battery 610 582 kelly tires 608 . . etc and includes 'continental tires' as you can see. So you can remove 'continental' from the specific lateral terms list sdince it is irrelevant and included with the 'tires' term anyway. Do you get the picture of what we are trying to do? You can delete 'regatta' since the pop search gives:- columbus day regatta 187 178 raingutter regatta 162 154 regatta 102 97 goodyear regatta 2 44 42 columbus day regatta photos 39 37 head of the charles regatta 38 36 regatta bar 35 33 goodyear regatta and it is included in 'goodyear' Please have another go to produce the (shorter) specific lateral terms list. Another thing we don't want terms that give irrelevant or very low popularity scores. > Tires Lateral Search > ------------------------------------ > > goodyear > eagle f1 > regatta > goodyear.com (suppose this can be deleted?) > www.goodyear.com (suppose this can be deleted?) > charles goodyear > fortera (Goodyear brand) > aquatred (Goodyear brand) > wheels > wheel > pirelli > michelin > michellin > bibendum (to do with michelin) > dunlop > continental > firestone (Bridgestone) > bridgestone > bridgestone firestone > bridgestonefirestone > yokohama > bfgoodrich > bf goodrich (Same as above) > b.f.goodrich > bfg (shorter saying for BFGoodrich i think) > suv > toyo > rims > tirerack > tire rack > tyres > tyre > radial > uniroyal > custom wheels > atv > bbs > nitto > fitment (tyre fitment guides) > falken > niche > momo > kumho > konig > inner tubes > sumitomo > wrangler > bias ply > hydroplaning (maybe deleted. To do with tires though,[water build > up]) > wilderness > dayton > llantas > hankook > hanckook - (Wrong spelling of above) > enkei > custom rims > chrome rims > hoosier > titan > neeper > runflat > run flat > wingfoot > marathon > conquest > detata > arelli > antera > kosei > katana > slicks > emt > blue streak > p zero c > dot > bob woodman > vogue > alessio > avon > mht > roger krause > bearing protectors